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The Lifetime of Power
Ed McDonald is the inaugural Alumni Focus exhibitor, a new series of exhibitions featuring the photography of distinguished alumni from the photography studies program at Daytona State College. Ed McDonald’s commercial work has garnered some of the industry’s top awards, both locally and nationally. In 2005, A Lifetime of Power was an Annual Report photographed by Ed McDonald for the Kissimmee Utilities Authority. A Lifetime of Power was selected by the Black Book, AR 100 as one of the Top Ten Best Photographed Annual Reports in the world. The following year, Ed was honored again in the AR 100.

“The type of work I enjoy most, allows me total creative freedom, to be expressive and challenge me to stretch my limits. I approach each project individually, with no preconceived formulas in place. I look at each assignment with a fresh attitude and ask myself, ‘What can be done to make this shot special?’ In doing so, I’m also able to troubleshoot before I start the job, which makes me much more effective in the actual creation of the images. Bottom line, though--I absolutely love what I do and I think that sense of fun translates to the relationships I have with my clients. I want them to enjoy this as much as I do. I’m committed to the end product, and I’m also excited about the process…”When I was in the 8th grade, I got my first camera. I couldn’t draw to save my life, but I could see all of these pictures in my mind’s eye. So I used the camera as a tool to create those images... my interest in photography from when I was a kid still inspires me” –Ed McDonald.

Ed McDonald was born on Long Island, New York, but grew up in Ft. Lauderdale, Florida. Since graduating in photography from Daytona State College in 1984 he has been a commercial illustrative photographer in the Central Florida region, working on highly visible commercial accounts in the advertising and corporate sectors. Ed’s positive energy and “above and beyond” philosophy have landed him lifestyle, food, and product assignment work with some of Central Florida and the nation’s most recognized players: Crammer-Krasselt, PUSH, Hyatt, Hilton, NBA City, NetZero, Full Sail, Platinum Post, Air Liquide, AAA, Fry- Hammond-Barr, Tupperware, Dixie Stampede, Disney, Darden Restaurants, Harcourt, USGA Golf Journal, Golf Week, Glencoe/McGraw-Hill, Scholastic Book Fairs and People Magazine. As a former past president of the Central Florida chapter of the American Society of Media Photographers (ASMP), Ed McDonald has contributed greatly to the evolution, development and professionalism of photography in Florida. As a distinguished Daytona Beach College alumnus, he has always given freely of his support, guidance and time to help out both students and instructors.

“I don’t just photograph people - I photograph people feeling things, doing things, being things. If they’re not family to begin with, they certainly become that by the end.”

At just after 12:00 noon on September 30, 2005, the diesel generators at Kissimmee Utility Authority’s Roy E. Hansel Generating Station were powered down -- forever. The decommissioning honors went to KUA President and General Manager Jim Welsh, KUA Chairman Nancy Gemskie and two daughters of Roy Hansel, in whom the plant is named. The KUA board of directors authorized the decommissioning of eight diesel units at the utility’s downtown Kissimmee power plant because they were no longer economical to operate. The decommissioned units ranged in age from 22 to 45 years old and had a total generating capacity of 18 megawatts (MW). The decommissioned generators and their predecessors produced electricity continuously since 1901 and were housed inside a historic brick building on the northwest shore of Lake Tohopekaliga in downtown Kissimmee. The historic building and adjacent property were returned to the city of Kissimmee for development. “This plant has built an extraordinary record of achievement because it possessed one exceptional asset: generations of operators who were willing to do what it took to keep the lights on in Kissimmee,” said Welsh. “And for that, they deserve our profound thanks.”

The museum acknowledges the support and assistance of its partner organizations in the Southeast Center for Photographic Studies, a joint enterprise of the photography programs at Daytona State College and the University of Central Florida (Daytona) and the Southeast Museum of Photography, in the organization of this exhibition.

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The Southeast Museum of Photography is a service of Daytona State College
1200 W. International Speedway Blvd. (Building 1200) Daytona Beach, FL, 32114, (386) 506-4475
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Exhibitions and programs at the Southeast Museum of Photography are supported in part by Daytona State College, Volusia ECHO and the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on the Arts.

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